Renate T.A. Oechsner, Retired Publishing Industry Marketing Director.
Renate T.A. Oechsner, 74, a long time Port Chester resident, passed away in her sleep at Calvary Hospital in the Bronx, on Wednesday morning , July 1, 2020.
Renee is survived by her devoted husband, Stephen Baron, originally from Mamaroneck, NY, but now also a long time Port Chester resident of their home address. She is also survived by her oldest son, Owen Oechsner, of Poughkeepsie, NY, along with his wife Sue and daughter Alexandra. She also is survived by her youngest son, Douglas Fish, of Clifton Park, NY and his wife, Liz and daughter Lily. Renee has 4 half brothers as well, Joe “Skipper” Shimko of Ottumwa, IA, Frank Shimko of Methuen, MA., John Shimko of Urbandale, IA., and Andrew Shimko of Wichita, Kansas. There are also a large number of cousins placed widely around the United States.
Renee was born In the Franconian city of Wurzburg, Germany, on March 6, 1946 to Hildegard Oechsner and Joseph E. Shimko. She was educated entirely in the German educational system and graduated with high honors from the Municipal Business School of Wurzburg. Renee immigrated to the United States in 1965. She proudly became a naturalized American citizen in 1980. In 1965, she began her career working at Swiss Bank on Wall Street in Manhattan. Her desire to work in marketing saw her change fields and move to the publishing world, where she had a long and successful career as a marketing manager at multiple, well known publishing houses . During her 40 year career, working almost entirely in New York City, she built a very impressive career in the publishing industry, based on her talents for marketing and building circulation percentages. Renee held marketing positions at such prestigious publishing houses as Harper Collins and Prentice Hall, but her true success came at Thomas Publishing, where she directed the marketing efforts of the American Export Register, the best known directory of American exporters in the world. It was her work at Thomas Publishing that earned her the distinct honor of being awarded the U.S. Department of Commerce “E” award, personally given to her by the Secretary of Commerce, Secretary Malcom Baldrige Jr., at a private reception and ceremony in his office, for her outstanding work in promoting American manufacturers and American exporters world wide.
While working for The American Export register, Renee was elected to serve on the Board of Directors and also to serve as the president of the World Trade Club of N.Y., an organization devoted to promoting N.Y State and the State of New Jersey export businesses.
Her last marketing and circulation manager position was with Jobson Publishing, a noted publisher of health and scientific focused trade magazines. Renee was the marketing and circulation manager for the very well known and respected trade magazine, 20/20. The bell weather publication for the optics and optician industry.
Renee was a well respected and admired marketing professional, possessed with a sharp mind and a high energy level, Renee made many, many innovations and set many new trends and directions in the marketing/publishing world. She was respected and admired by her colleagues and competitors alike .
Because of the Covid crisis, her family will hold a small, immediate family only service for Renee, at her home. A larger memorial and remembrance service will be held at a date to be announced.
In Lieu of flowers, donations may be made to the St. Jude's Hospital for Children.
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